Which overlooks the all important ingredient that makes great matches stick: Culture Fit. Traditional approaches only focus on defining candidate skills and capabilities, For more information regarding specialized certificates and degrees in wine business in the School of Business and Economics at SSU, please email call (707) 664-3235, or visit Recruiting & Hiring Model is Broken, and You Deserve Better. Other WBI programs slated to get underway in March include the Certificate in Direct to Consumer (DTC) Wine Sales, and Certificate in Wine Business Finance and Accounting, with core and elective seminars beginning March 16 and 17, respectively. Jeanette Tan owns QB Winery Solutions and is a graduate of the Certificate in Wine Business Entrepreneurship. He manages over 250 trademarks for wine, food, restaurants and related goods, with expertise in licensing proprietary plant varieties in the U.S., Chile, Australia, South Africa, Spain, Turkey and other countries. Jay Behmke represents wineries, vineyard owners, nurseries, wholesalers, importers, retailers, restaurants, and other wine-related businesses. As part of his work leading Silicon Valley Bank’s Premier Wine Division, Dan Aguilar developed the Peer Group Analysis, a proprietary wine industry financial benchmarking database. He served as president for eWinery Solutions and the Morrell Wine Group. Ron Scharman previously served as COO for Chatterbox Wine Marketing,, and New Vine Logistics. Army veteran Tim Burgess, who used the program to build a business plan for his award-winning Rally Point Wines, including two medals in the North Coast Wine Challenge and Alan Baker of Cartograph Wines, a former award-winning reporter for Minnesota public radio, who used the program as a catalyst for radical life change. Stand-out alumni include Terra Jane Albee and Sara Vandendriessche, who used the program to craft a strategy to overhaul and transition Napa's White Rock Vineyards to the next generation U.S. Preferred pricing is available through February 28. The guest lecturers will join sessions throughout the program, which runs March 15 – May 10, 2017. Participants are exposed to the regulatory climate for making and selling wine, financial frameworks to develop a vineyard and winery, how to create a virtual brand, and different models for wine business profitability. The Certificate in Wine Business Entrepreneurship is designed to provide small wine business owners and those seeking to start a wine business, the time and guided focus to develop a successful business plan. "She's assembled a group of experts that represents some of the sharpest minds in the industry, and their contributions to the curriculum provide for a collaborative, enjoyable, and ultimately successful journey for program participants." Fritz leads this course from a position of strength and authenticity, having successfully adapted her own company's business model to today's route to market," Ray Johnson, Executive Director of the Wine Business Institute said. "Even the most courageous and experienced entrepreneurs and family owners can get overwhelmed by the complex and changing wine industry. Fritz has published articles in Harvard Business Review, Journal of International Business Studies, and Strategic Management Journal, among others. The program’s lead instructor is Anisya Fritz, Ph.D., owner of Lynmar Estate Winery, CEO of LynnCo Supply Chain Solutions, and co-founder of the Fritz Institute, a global humanitarian and disaster relief organization. Rohnert Park, California – The Wine Business Institute (WBI) at Sonoma State University (SSU) today announced the 2017 roster of guest lecturers for its respected Certificate in Wine Business Entrepreneurship, including Ron Scharman, CEO of digital marketing firm Astra Digital Marketing Services and lecturer for the online Certificate in Wine Business Management Dan Aguilar, Senior Vice President at Mechanics Bank and formerly with Silicon Valley Bank Jay Behmke, attorney at Behmke Law with expertise in beverage law, intellectual property, and wine industry mergers and acquisitions and Jeanette Tan, lead instructor for the Certificate in QuickBooks for Wine Businesses, and a specialist in accounting for boutique wineries. Wednesday Evening Courses Begin March 15 with Instructor Anisya Fritz of Lynmar Estate Winery
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